Once aware of the Golden Ratio you will see it everywhere. Trees, fingers, plugholes… Apple. It’s natures natural frequency. Eight divided by five. It even underlies the cycle of our brain waves! Which is why perhaps that we have such an affinity for it.
Seeing this breakdown of Apple’s iCloud is a beautiful introduction to the golden ratio and its use in day to day design.
Where else does Apple demonstrate this principle? I wonder if it’s related to the religious type response certain people have for Apple products.
