The payment process that we’ve implemented into Media Genius is really pretty clever; although there’s a simple problem that we’ve found by tracking user responses. We are losing potential customers before they’ve had a proper play with the applications.
As soon as a user installs a paid application in Media Genius and they want the free trial, they have to put in their invoice and credit card details – FIRST. The problem with this is that most people won’t put in their credit card details online until they know exactly what it is that they’re getting…
So we’ve “fixed” it. In Media Genius now, a free trial has no barriers, no “buy before you try”. You install the app, play with it for as long as it states in its trial period and then if you want to continue using it, you need to enter your card details if you haven’t already (which you might have done when trialling a different app).
If you’re going to make a mistake, make it quickly, fess up and move on; which is probably a post all in its own.
