Recently the Brabantia Life blog went live. We were asked by Lawson Clarke to create a stylish SEO friendly blog for the “solid household products company”.
The site is intended to be part of an online campaign to encourage community and stimulate content creation around the Brabantia brand. Various aspects of the companies social media activities needed to be incorporated on a tight budget and timeline.
Using WordPress as the blogging platform of choice we created a design based on the Brabantia brand. We wanted to use lots of white space with obvious calls to action and focus on the content.
The sidebar actions are to ensure that should a visitor have got to the blog by mistake and are looking for support or specific product information they can move on quickly.
Points of interest:
- Twitter Feed
- Social Media sharing of all pages
- Feedburner for easy RSS subscription
- Large obvious social media buttons for Facebook, Twitter and Flickr.
- Google analytics with extended event tracking
- retractable header for frequent visitors
- An easy to update header for seasonal features
We’re very pleased with the final site. Lawson Clarke and the most excellent Sally Hems are doing a great job of engaging the visitors.