EMC’s YouDefine Wins Melcrum Award for Excellence in Internal Communications

A huge congratulations to EMC who have won the Melcrum Award for Excellence in Internal Communications for their YouDefine programme.

YouDefine, which asked EMC’s employees to help them build a new internal brand, was one of the first projects we worked on with EMC, and, having been a part of the process, we know how much they deserve this award.

The creative concept for YouDefine came from awesome Bristol-based communications agency, Home. Simpleweb joined to develop a microsite that allowed EMC employees to upload a picture (typically a selfie) and write on it in their own handwriting to say that they’re “in”. You can read more about the YouDefine programme here.

“Winning the 2015 Melcrum award for Excellence in Internal Communications is a testament to the passion, dedication and commitment of the EMC team and our partners, Simpleweb and Home” says Kristen Garvey, Director of Internal Communications at EMC. “I could not be more proud of this collective team and what we have accomplished together and I look forward to building on this success as we move into 2016.”

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