The Blog - Archive for update

ContactZilla Client Interview

by Sarah Bale Filed under: Case studies,Products

We recently launched ContactZilla, an easy to use Contact Management system, and we thought it was time to get some feedback. The good, the bad and the ugly, we wanted it all!  And who better to help us on our journey for continuous improvement than Nigel Legg, social media and social CRM consultant.

“It does not have a traditional CRM system look and feel (white screen, grey boxes, spreadsheets of history). It’s very clean, clear, simple, easy to use, easy to find your way around the screen.”

“I mean what I say on my website, I really think it is the best product around of its kind.”

Click here to read the full interview.

Contact Manager survey – the results so far

by Sarah Bale Filed under: Products

We are currently conducting a survey about contact managers and wanted to give you a quick update. Those surveyed are asked about the size and nature of their business, what contact manager they use and how they would rate it, and what they would like improved.

The Results so far

We have had an excellent response so far from varied businesses. Businesses with 1-5 employees currently represent 30% of our respondents with another 30% from businesses with 100+ employees. Our current statistics show that:

  • 9% rated their contact manager as 5/5
  • 29% 4/5
  • 28% 3/5
  • 20% 2/5
  • 14% 1/5

62% of people currently surveyed have therefore rated their contact manager as average or below average.

The most popular contact manager currently used by 32% of respondents is Outlook. Second is Google apps with 9%.

What would people change?

When asked what people would like their current system to do that it does not already, the top 5 results so far are as follows:

  • “Mobile” compatibility. Synchronize with mobile, auto update through mobile.
  • Integrated with Social media (namely LinkedIn)
  • Automatically synchronize with email
  • Quick and Easy to use
  • Easy to search functionality

Some interesting specific requests are:

  • To be able to search with either first name or surname and even if mis-spelt find results
  • Check for duplicates
  • Make suggestions of people to add in to emails based on previous emails (tagging).

Thank you so much to everyone who has completed our short survey.  Your answers so far have enabled us to better understand contact managers and we cannot tell you how much we appreciate your help!  The survey is ongoing and therefore if you have not completed it and have 30 seconds to spare please complete the following form thank you!

The brand journey of our new product

by Mark P. Filed under: Products

We’re getting ready to launch a new product; very exciting and nerve wracking at the same time. We’ve been working really hard on getting everything in order technically and visually. The branding process has been interesting for sure and we’re very happy with the outcome so far.

We want to go for something fun and memorable, with a Studio Ghibli feel. Serene colouring and simple outlines. We’re happy so far.

Below you can see the process that we’ve gone through to get to the final ContactZilla character… A lot of fun has been had, with more to come.

BMF Community Pages

by Sarah Bale Filed under: Company

We have some news to share! For the past few weeks we have been working with BMF (British Military Fitness) on their digital marketing campaign for the summer.  This has involved a number of different projects, but today we wanted to tell you about the local community pages we have launched this week.

BMF London

BMF Manchester

BMF Leeds

BMF Birmingham

The idea behind these pages was to create a local, social page, where people can go and find out about their local BMF.  The pages present feeds from the local Facebook groups, Twitter, and Flickr to show you whats been going on in your area, and also present maps so you can find your nearest park and the timetable of classes. They allow you to share the page and also to quickly and easily sign up for a free trial.

Take a look and let us know what you think!

Thank you to Hikingartist.com for the use of his image

Twitter + Link Tracking, in one place [product update]

by Christos Filed under: Products

We’ve recently updated the Media Genius Company Tweet application to add another useful feature. You can now convert any URL that you paste in your tweet box into a bit.ly short URL with a single click.

And not only that, once you tweet it, the URL will be saved to create statistics for clicks on the link.

The system even reports the global bit.ly clicks, which are clicks to other bit.ly URLs that point to the same long URL that you used.

The application is called Company Tweet and is one of many social media apps available to all the members of Media Genius. Sign up and install the application to your workspace to start using it.