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The First Rusic Hack Day was amazing

by Mark P. Filed under: Community,Products

Yesterday was the first Rusic Hackday. It was awesome. Totally awesome. The skills that we saw blew our minds, with themes being created that we did even think were possible.

The £250 was split up between the designers as “Best use of Rusic”, “Best Design” and “Closest to complete”… Eveybody that attended voted, and by the end of the day there were a few friends of Rusic making it a little more interesting in the voting process (kindly sponsored IamKeir Inc.). Judging by the effort by all involved it wasn’t about the money though!

If you want to come to the next event please sign up at our Meetup page.

And the entries were:

In no particular order and with links to Twitter and the live application itself. It’s worth stressing that all of these applications were created from scratch in about four – five hours with Rusic. Some aren’t quite finished, but they’re not far off. Expect to see more of these themes…

@iamkeirRusicursive

Showing off the Websnappr'd entries to the competition

Showing off the Websnappr'd entries to the competition

A really interesting theme that didn’t quite get where it needed to :) Essentially you add a website and it pulls back the web page as an image and adds it into Rusic. Very cool and with a bit more work it could be part of an interesting theme for building on in the future. As Keir is a friend of Rusic he wasn’t allowed to to enter the competition. (Don’t ask about the name)

@daleanthony - Best Recipes

Lovely design and use of Masonry

Lovely design and use of Masonry

A really simple and beautifully designed theme built with Masonry. Add recipes and share them. Perfect for a cookery site. Dale is part of the Rusic team and built all of the deafult themes in Rusic, so doesn’t qualify for a prize.

@jamesGuestFull English Breakfast

I want that breakfast

I want that breakfast

Building on one of the default themes, James after having to re-install pretty much everything in his laptop, spent a few hours coming up with this. Submit Cafes, their breakfasts and their location to find the best fry up in the UK. Combine this with the iPhone SDK and this is one awesome idea, anywhere you go you can find the nearest decent cafe. Seriously ESSENTIAL. Probably the best commercial idea of the day.

@tholderMountain biking locations

Lovely Google map integration

Lovely Google map integration

A really nifty geo based app for plotting the best mountain bike trails. Good integration with google maps and another app crying out for the iPhone SDK. While Tom would’ve liked some cash he’s part of Rusic…

@adambu1988360k

A beautiful code snippet in Rusic

A beautiful code snippet in Rusic

Adam’s tag line of “Three hundred and sixty thousand pixels & 360kb to do something awesome with…” is pretty cool. Reminiscent of the demo scene popular “way back when”…

This is one of the themes that blew us away. Adam has managed to make a “code gallery”. Coders paste in their code snippet and then other people vote on it. Slick interface, great idea and slick implementation. Hard to believe this was created in an afternoon.

 @jegtnes and @mark_jsBlah Blah

Liking of Comments.

Liking of Comments.

These two guys, students at UWE performed a minor miracle. I’m still not sure how they did what they did… Essentially they found a way to add “like” states to comments. This is not a core feature of Rusic, it may be one day, but right now it isn’t. Somehow they got it to work. Awesome. Really.

@scottifydotcomFootoFan

Everybody was Kung Fu Fighting!

Everybody was Kung Fu Fighting!

I think this goes down as another really good commercial idea for an application, especially combined with the iPhone SDK. Essentially when you’re at the football you submit the match, and then photos and comments as you’re watching the game. I suspect this theme needs the most extra work as it needs some clever implemenation tricks to get it rocking… although Rusic that won’t take long.

@benjaminReidEye Bomb

The lovely action hover bar

The lovely action hover bar

A beautifully designed theme just for submitting pictures of inanimate objects with eyes on. :) Beautiful action menu appearing over the main image and a nice simple navigation. Worth mentioning the cool Google maps integration here.

A worthy mention goes to Roy that completely stripped and one of the default themes of CSS and javascript and rebuilt it semantically as HTML5. I can’t find your Twitter address or theme Roy. Where are you Roy?

And the winners were:

Best Design - Eye Bomb and 360k.

Best Idea - 360k

We didin’t do the “Nearest to complete” prize in try end as the guys that used the default themes were the  closest to completion which we thought wasn’t on in the end. ;) So instead:

Generally Cool - Footo and Blah Blah

Overall a really awesome day and a testmant to the talent in Bristol. Feed back on Rusic from the guys was really positive, we learnt a lot as well. Thank you so much to everybody that came. Roll on the next one.

Just in case you missed it at the top of this post if you want to come to the next event please sign up at our Meetup page.

10,000 new customers in the trees

by Mark P. Filed under: Case studies

Using our “community space” platform,  RUSIC, we built a social photo sharing competition for the Go Ape summer campaign. Will from Go Ape explains it more succinctly than I…

In Spring 2011, we challenged Simple Web with the task to come up with a mechanic that would wrap up an inviting offer in something that was cost effective, on brand and allowed anyone to “share their adventures”. Our ethos is to encourage people to live life more adventurously so when Simple Web presented the Rusic platform as an ideal way to get people to share imagery it seemed to tick all the boxes – slick photo uploading, automated sharing, self moderating and adaptable. Once launched, word spread and the interaction was fast to pick up and sustained throughout the life of the campaign. Results spoke for themselves in eight weeks the campaign generated close to 10,000 new customers in the trees!

 Will Blair – Go Ape Head of Marketing.

What?

The basic premise of the campaign allowed users to upload a photo of themselves being adventurous… They were then encouraged to share their page (with photo and bio) with their friends and family to gain votes and comments. The person with the most votes became the winner. A pool of prizes from sponsor companies was made available for the winners.

Every entrant and voter was rewarded with a voucher on completion of their task, i.e. entering the contest or voting for a photo.

How?

The campaign was built in days using the RUSIC social contest platform (created by Simpleweb). This allowed us to build a campaign very quickly using Facebook and Twitter to allow quick registration and social sharing. Users simply click an icon to interact with the campaign and then they are free to enter, vote or comment freely on the campaign. As users’ are using their “real” online persona, moderation is kept at a minimum as they were accountable for their actions directly as their avatars and links to their social profiles were displayed.

The Result

The results were way better than we expected. Within the four week campaign there were over 600 entries, 2,000 comments and 10,000 votes and a huge engagement rate. Some entrants generated over 2,000 page views, with the “most popular” entrant receiving over 800 votes. This demonstrates a very powerful aspect of social competitions; the brand influencer or the social evangelist, is a very powerful force that can be harnessed for very cost effective online peer to peer marketing.

Based on the high engagement rate we shouldn’t have been surprised at the voucher redemption rate. But we were. Wow. Over £160,000 worth of bookings were generated via the vouchers distributed through the competition. That’s over 60% conversion rate from the campaign.

When we analysed the actual web stats in comparison to the contest stats the correlation became even more interesting. The actual booking conversion rate on the main Go Ape website also increased, and while there’s not enough data to take this any further, optimistic speculation on the two sets of stats is easy.

Once the contest had ended, Go Ape were so happy with the result that after the results had been announced the contest was re-opened to allow users to gain more vouchers and prizes by creating captions for ten of the best photo’s. This ongoing, we’ll report back on this…

Social media, riots, politicians and humour

by Mark P. Filed under: Community,Products

You’ve heard the politicians going on about Twitter and Facebook and the riots? You’d have to be living in a serious hole or must have been on holiday a long time not to have. There’s been a lot said and a lot done.

We recently pitched the government via the Technology Strategy Board for a system to predict where this stuff might happen (better the devil you know!)… They are taking this stuff seriously, there was £600k available to research this “Minority Report” style software and while its not where it needs to be yet, it is not as far off as you might think.

Well now (via a new company) we’ve done the opposite of predicting the future and discovered an interesting twist – humour, however “dark”, plays a large part in social communication and trending. Using control data and then a continuous stream of “chatter” that fits targeted queries, the Churnbar system was “taught” what it should be looking for with minimal human interaction with some interesting results.

To quote Nigel Legg the auth of the post,

Care is needed when using social media to find the instigators of criminal activity.  Law enforcement agencies need to determine whether a post is humorous or serious in intent.

For a full explanation read Nigel’s excellent post.

A little monkey love

by Mark P. Filed under: Products

We all like cakes. We all like a bit of love. So when a mysterious box arrived at the office on Friday from a client with the most beautiful cup cakes in, we were super chuffed.

The sparkly cakes from the lovely folk at Go Ape were to thank us for delivering their summer campaign with such brevity and fabulousness!

We built the social competition using the pro version of our new Rusic.com product, enabling us to build the competition in days instead of weeks (or months). We think it’s pretty awesome and after only a few days it’s already got some amazing stories going on.

Craziness by Go Ape, design by Refreshed, social and tech by Simpleweb, and of course the CAKES by Rachaels Kitchen. Awesome.

Rusic adds moderation, UI tweaks and Webhooks

by Mark P. Filed under: Products

We’ve just put live a few sweet little updates to Rusic.com.

We’ve improved the “discuss” button from the previous orange link. It’s only a little change but the improvement is big. It’s much more obvious now what is expected of the user.

We also improved the footer and more importantly improved stability. You also no longer need to log out to view the buckets on the home page. Expect a big update in this area soon…

The PRO version (coming soon) is awesome

Check out the lovely new moderation area for the yet to be publicly released PRO version. It enables quick moderation of comments and ideas within a bucket. Nothing is deleted it’s just deactivated.

There’s also a new webhook system for firing events to external services, meaning integration with mailing providers is pretty straight forward amongst many other cool things.

Also GoApe is the latest PRO user for their summer campaign as you can see Rusic is fully skinnable… We’ll save that for another post.