The Blog - Archive for business

What’s your motivation?

by Mark P. Filed under: Knowledge

Here’s a variation on the “three masons building a cathedral” story. It’s a simple observation on “purpose”. Purpose is an important motivator greater than any stick or carrot. While we never forget that we are a business, sometimes there are greater motivations than money…

Walking through a “hackathon”. Lisa asks the first coder “what are you doing?”, the coder grumpily replies “I’m coding”. “oh!” says Lisa and walks on.

Lisa arrives at the next coder and asks “What are you doing?”, the coder looks up replying “I’m creating something beautiful!”. “oooh!” Lisa exclaims.

Lisa continues her walk through the hackathon and arrives at another coder fierce with concentration. “What are you doing?” she asks, the coder unmoving replies slowly, “I’m changing the world.” Lisa smiles and pulls out her cheque book…

The quest for a cheap startup logo

by Mark P. Filed under: Knowledge

I’ve been hearing a lot about 99designs over the last year or so. I’ve found it difficult to give feedback on the recurring questions I’ve been getting about it so thought I really should give it a go.

As you may know we’ve got a new product up and running called Rusic. Rusic has been an interesting exercise in general, as we’ve tried to outsource the project as much as possible. We wanted it to feel like a startup. It’s difficult to help startups if you can’t sympathise (or empathise even). So this has been a great experience all round (although possibly a separate blog post!).

When it came to branding we decided that this might be a good time to try out the 99designs service. We didn’t know what we wanted and we didn’t want to spend much money. So for $295 we decided to give it a go.

The basic premise is this:

  • Give some details about your business/product
  • Start a competition for a period of time
  • Wait for people to submit their designs
  • You eliminate and feedback on the designs
  • The time runs out and you choose a winner

It actually works well. To me the most interesting part of the service is the way that they get you to express how you want your finished design to the designers.

You choose three of your favourite logo “types” from a selection and you choose various attributes from sliding scales. It’s very simple and feels intuitive. I actually started off with a very feminine, playful set of values and then changed halfway through as I felt that actually I wasn’t getting the results that I wanted. Designs rapidly started to change.

Once you’ve set all of your information that you want to pass on to the “designers” you can set the project running.

At first we had three or four designs within 12 hours. We were chuffed but not impressed. Then within 48 hours things were starting to hot up. By the end of it we had over 130 designs to choose from. Some designers submitting multiple revisions of their designs.

Actually eliminating designs at first made me feel a little guilty but after a while it’s just fun as you start to get left with a succinct pool of reasonable quality entries. The ones eliminated would somehow find there way back with new variations in style or colour. At every stage it’s possible to ask for these changes manually,  if you fancy designer X’s logo but in red.

Once the time finally runs out you have to choose. This was the only tricky bit. The designer delivers the files and then you agree to release the money from 99designs. In our case the designer gave us a JPG. We then asked for the file as a vector. He then supplied it as an EPS with a JPG in it, etc… This took a few friendly communications from us to the designer and ultimately to the very helpful support until we finally got a proper EPS file. I think this was just a language issue as the designer is from the Phillipines.

You can see the finished design at Rusic.com we’re pretty happy with it. It will evolve I’m sure, but for the budget, time and manual input that we wanted to give ,it worked well.

Having said that I would not recommend this for client work. It’s just too hit and miss and obviously still takes up time and more than likely you will need to embelish the result (as we did). For a bootstrapped startup on the other hand it is a fantastic service, well thought out, easy to use and efficient. I suspect like most things, the more you put in the more you’ll get out.

Listing contacts by tag [ContactZilla]

by Mark P. Filed under: Products

One of the things I’m getting asked a lot at the moment is “why can I add tags and not filter contacts by them?”. Well actually you can, we’ve just hidden it away a bit for now…

If you type in a tag into the “quicksearch” box you will be able to click it and see the contact list filtered to this tag.This makes exploring hot prospects or Twitter people a breeze. You can then clear this by clicking the “people” link above the contacts directory. You can expect this to improve in the near future.

link goodness – 26th july

by Julia Filed under: Products

Interesting posts, advice and tips! Here’s another batch of the links we’ve been looking at this last week.

Enjoy.

Contests

Should you add contests to your marketing strategy? Here’s 4 reasons why you should!

What is quality?

How do you define what quality is? Seth Godin explains.

qTranslate 

If you’re looking for a way to setup a multilingual site in WordPress try the qTranslate plugin.

Super easy to use!

Rack-webconsole

An awesome way to interact with Rack applications from your browser. Perfect for local development and staging environments.

Check it out!

Agile development

Learn and improve agile development through Tetris. A cool presentation by Mark Daggett

OpenStack 

OpenStack is a global collaboration of developers and cloud computing technologists producing open source cloud computing platform for public and private clouds. Join their global community!

Mentor SME scheme: “Rejected”

Mentors in new government network “prevented from giving bespoke business advice”. Find out why.

Things to consider when putting a website live!

by Tom H. Filed under: Knowledge

There’s no shortage of help out on the web for building websites, but, what about once you’ve built your site? It has to be made live and published for the world to see.

We’ve deployed quite a few hundred sites in our time and I thought I’d share a few hints and tips to ease the process and make it more streamlined.

Firstly, there are two main types of deployment:

1. Brand new website

2. Update to an existing website.

The second of these is generally far more difficult to deal with, normally DNS and email will already be setup.

Step 1 – Get your DNS in Order

Don’t underestimate how long this might take, often it will involve your customer digging out information they have filed away years ago.

You need to find the following:

  1. Registrar – which company is managing the domain? You can find out by doing a WHOIS on the domain. We use DNS Stuff for this. See example.
    • If the domain hasn’t been registered, it’s easier to do this yourself with your preferred company. We use http://www.ukreg.com/ normally, and, their system isn’t bad.
    • If the domain has been registered, you will need the login details to make amendments. Some times, customers might be reluctant to give you this, so you’ll have to do everything via them.
  2. Take a snapshot of the DNS. If you change records later, you’ll want to know easily what to revert back to if something goes wrong. We do a DNS Report for every domain using DNS Stuff and save it. You can also take a screenshot of your Registrars name server setup or save the zone file if you have complete control. We write down IP information for our various servers in our Wiki so when we come to do updates we have the information quickly to hand.
  3. Determine what name servers the domain is on. This is normally the ones provided by the registrar but could quite possibly be another company. Again, you can determine this from a WHOIS or DNS Report. We prefer to use our own DNS company, it gives us more flexibility and we know we can do certain things not all providers offer (such as changing TTL – see the right way to move a domain).

Step 2 – Sort out hosting

Ok, I’m not going to say too much about this. But, make sure you leave plenty of time to get hosting setup. If you’re setting a website up on a dedicated server, and it’s not something you do all the time, you probably need to allow 2 days to get it all setup and working. Things to consider:
  • Do you have any monitoring? If the server grinds to a halt, you’re going to want an idea why. We use Munin
  • Have you got backups setup? Are they offsite?
  • Do you have the web server and database server configured and appropriately optimised?
  • Can the server send email? If there is an SPF record for the domain (there should be) then you’ll need to add the IP of the server. If the server is sending email directly, it should have a reverse dns entry to the server.

Step 3 – Register SSL

If the site is an e-commerce store or has secure parts to it. It will probably need an SSL certificate. Don’t forget about this. We use GoDaddy.com for certs because they are cheap and actually pretty good for getting things setup.
  1. Check to see if the existing site already has a cert. Ask the client if they have the cert details, they probably don’t want to buy another if they can avoid it.
  2. Getting SSLs setup can take a while (not going to go in to how you do this, maybe another day), mainly because of the verification process. You will quite likely need access to the name servers to add verification information in to prove you/your client owns the domain name. Allow a few days for this!

Updating DNS/Name Servers

Ok, so you’re ready to switch off your old site and move to your new site! Exciting…

But, there’s a right way and a wrong way to do it.

Lots of web companies will say this to their clients when they move a site:
“We’ve done the DNS update, we’re just waiting for it to propagate and this will take 24/48 hours”.
WRONG!
This is what a web company tells you when they don’t know what they’re doing. If you do things correctly you can switch things very quickly and minimise the amount of people that end up on the old site. Follow the following:

Do you need to change name servers?

When you need to switch name servers:
  • Don’t try and update records at the same time!
  • Setup your new target name servers to be exactly the same as the old ones.
  • Switch name servers.
Nothing should go wrong, providing you have copied all the records over. Almost all Registrars will tell you name servers take 24/48 hours to update. This is possible, but rare. Normally, in a few hours all will be cool. But, before you do anything further, check the domain is using the new name servers with a WHOIS lookup.

Changing records

When you are ready to switch to the new server you will need to update one or more A records for the domain. This isn’t a full explanation, but it should at least set you on the right path.
  1. Find the TTL (time-to-live) for the records you want to change. You can do this with a DNS Stuff Domain Report or it should be in your DNS configuration.

    The TTL is the amount of time the record will be cached.

  2. If the TTL is 1800 (expressed in seconds), this is 30 minutes the record could get cache. It’s typical for this to be about 1 to 6 hours. Reduce the TTL down to something like 60 seconds or 120 seconds. But… you need to wait the original TTL for things to get flushed out before you are ready to update.
  3. Change your record after the original TTL has expired. There should then only be a 60/120 second window when they might get the old record though…. but this isn’t necessarily true! Why? Because you are only changing one name server normally, and the changes need to propagate. Knowing how long this might take is again down to name server setup (partly why we like to use ours) and further TTLs on the actual domain itself.
  4. When everything is a-ok, put the TTL back up (otherwise every lookup will end up going to the main name servers first).
One more cool tool I like, DNS Stuff provide a ISP cached lookup facility. It will scan all the DNS servers of major ISPs to see if there is a cached record for a domain.

In Summary

There’s quite a lot to domains and moving sites. Hopefully this has helped a few people but all I would say is, give this stuff the respect it deserves. DNS runs the web! Just because I can walk in to a plant store and hire a digger, doesn’t mean I should… well, not without at least finding out how to use it properly.
For all your earth moving needs, try Hewden