The Blog - Archive for branding

Robot colours!

by Dale-Anthony Filed under: Company,Knowledge

While researching for our big re-brand project I decided to take a unique approach to finding new colour palettes: Robots!

Everyone has a favourite robot character (mine’s Wall•e) so I asked around to find out who the most popular bots from movies were and then took some swatches to make up the colour palettes, here are the results:

While some of these aren’t the greatest of palettes others work quite well, for example the colours from Eve, R2-D2 and Marvin all have colours that would contrast well together.

We probably won’t be using any of the palettes in our branding but it certainly sparked a good conversation which has given a few ideas as to what direction to go in next.

Just goes to show that inspiration can come from anywhere, even from your favourite artificial friend.