Tasked with creating the Fat Face summer campaign in a very short space of time we used RUSIC to build a social beauty contest very quickly.
Entrants were encouraged to upload two photos and evangelise their page via social networks. The twenty users with the most votes get to go to the casting session and possibly become the “face”.
With commenting for each entrant a vibrant community built up around each entry as well as integration with an iPhone app.
With the top entrants driving 2-3000 unique visitors each to their pages, the amount of traffic generated has been enormous. On average each person to the site generated seven more visitors, which is an amazing ratio.
