“The number of people interacting online was incredible and the resulting database almost ten times larger because of this”Ali Shears [Fat Face]
When Fat Face told us that they wanted to give away a VW Campervan we knew that we had to come up with something awesome to make sure that as many people as possible would get a chance to win it. The objective was to increase the size of the mailing list, the offline mailing list and as a secondary objective, to build brand awareness.
We came up with a very simple online mechanism. Basically a prize draw – with a social twist.
