This weeks Best Viral Ads 8th October

On a weekly basis most of us will see a large number of ads and campaigns through Youtube, Twitter, Facebook, email, etc that we then share with our friends – harnessing the viral effect. Sometimes these will be advertising genius, other times they will require crisis management, a lot of the time they will quite simply just be hilarious. At Simpleweb, we have decided to compile a list of our 5 top Viral ads of the week to share with you.

In no particular order…

1. Tippex

I think I could be one of the last to see this one as I only heard about it this week at a talk I went to by Will King, CEO of King of Shaves. This is an absolutely brilliant example of how a company, Tippex, have made a pretty boring, declining product into a fantastic advertising campaign.  Last time I checked the channel had had over 23 million views! If you look at all the comments as well you can see some of the hilarious things that people have typed in – Tippex seem to have thought of everything!

2. Cebu pacific

I absolutely love this and actually came across it in a news article. Whether it is a PR stunt or passenger video gone viral, to be honest, I think it is great either way! In the last 6 days it has had over 7 million hits!  That is 7 million hits for an airline most of us had probably never even heard of before, but will not easily forget – genius!

3. Sony Ericsson

As a part of the launch campaign for the new Xperia™ X10, Sony Ericsson have created a sequence of videos all entitled “Product Testing Institute.” The videos comically film models, seniors, glam rockers, toddlers, surfers and guidos comparing various SMART phones to see which one they think is the “Smartest”.

4. 10:10 How to cut carbon emissions

http://www.youtube.com/watch?v=sSTLDel-G9k

We have chosen this one because of the controversy it has caused across the media – resulting in it being removed.  The short film entitled, ‘No Pressure’ and directed by Richard Curtis, was apparently an attempt to “bring this critical issue back into the headlines whilst make people laugh” – the problem being that not too many people were laughing (read the full apology from 10:10 here).  Whatever your personal opinion of it (funny or not), it is a great example of how quickly and easily an audience can make their opinion heard by the masses.

5. Subaru

http://www.youtube.com/watch?v=Q3V5S7NhvcA

This ad makes fun of the four-door sedan crowd, in a highly humorous way, in an aim to set their new Legacy apart from the rest… very clever advertising!

So there you have it, our top 5 viral ads for this week!  What are your’s?