The brand journey of our new product

by Mark P. Filed under: Products

We’re getting ready to launch a new product; very exciting and nerve wracking at the same time. We’ve been working really hard on getting everything in order technically and visually. The branding process has been interesting for sure and we’re very happy with the outcome so far.

We want to go for something fun and memorable, with a Studio Ghibli feel. Serene colouring and simple outlines. We’re happy so far.

Below you can see the process that we’ve gone through to get to the final ContactZilla character… A lot of fun has been had, with more to come.

  • http://topsy.com/www.simpleweb.co.uk/2010/07/the-brand-journey-of-our-new-product/?utm_source=pingback&utm_campaign=L2 Tweets that mention The brand journey of our new product — Simpleweb — Topsy.com

    [...] This post was mentioned on Twitter by Mark Panay, Nigel Legg. Nigel Legg said: RT @redeye: http://bit.ly/9wy3Lh Sketches and designs for ContactZilla… // nice. like the little guy. [...]

  • Bob

    He/She should breath fire

  • http://backpass.org/2010/07/25/jisc-weeknote-2333/ [JISC] Weeknote 23/33 « Matt Jukes

    [...] really impressive suite of products they are starting to release. MediaGenius, Neighbourhood and ContactZilla all have real potential to find a decent sized audience and once they get one or two high profile [...]