New Blog for Brabantia

Recently the Brabantia Life blog went live. We were asked by Lawson Clarke to create a stylish SEO friendly blog for the “solid household products company”.

The site is intended to be part of an online campaign to encourage community and stimulate content creation around the Brabantia brand. Various aspects of the companies social media activities needed to be incorporated on a tight budget and timeline.

Using WordPress as the blogging platform of choice we created a design based on the Brabantia brand. We wanted to use lots of white space with obvious calls to action and focus on the content.

The sidebar actions are to ensure that should a visitor have got to the blog by mistake and are looking for support or specific product information they can move on quickly.

Points of interest:

Twitter Feed
Social Media sharing of all pages
Feedburner for easy RSS subscription
Large obvious social media buttons for Facebook, Twitter and Flickr.
Google analytics with extended event tracking
retractable header for frequent visitors
An easy to update header for seasonal features

We’re very pleased with the final site. Lawson Clarke and the most excellent Sally Hems are doing a great job of engaging the visitors.

http://www.oakleafcomms.co.uk Sally Hems

The guys from Simpleweb didn’t just provide good advice on getting the blog’s design and navigation bang-on. They took the brief to another level – providing tips on online strategy, content and blogger relations.

They’re professional and responsive without being patronising, And they understand the importance of developing a good strategy – an element often overlooked by tactically focused agencies. Great fun to work with too!
http://www.twitter.com/redeye Mark

Thanks Sally. Great working with you guys too. I knew it would be better to get testimonials in the comments. :)
http://www.simonbunker.co.uk Simon Bunker

Great work again Mark + Team and Sally. Looks fantastic and should be a roaring success.
admin

Thanks Simon.
http://www.lawsonclarke.co.uk Jeremy Clarke (LawsonClarke PR)

Hear hear to Sally’s comments. We are very pleased with the work Mark and his team have done, so much so that our next opportunity to work together is just about to whizz around the corner…
admin

Thanks Sally and Jeremy. Looking forward to working together more.
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