Recently GoApe asked us to create a website for their newest awesome forest adventure, Go Trax. Building on top of our newest service Neighbourhood, we came up with a very simple, elegant and effective solution.
“We were delighted with the quick turnaround of the project and the value for money offered by the team.”
Go Trax is off road Segways at great speeds in forests. Uber fun.
GoApe wanted to a way to “mash up” their social media into one accessible website that offered interactivity, sharing and immediate gratification. So we came up with www.go-trax.co.uk
We’ve used video to instantly immerse the visitor into the experience, squashing any skepticism about the fun to be had. Closely following the video are the newsletter sign up, sharing and where you can do it. The Google map allows us to add more venues at a later date without having to add any new pages, keeping the page concise and to the point.
As GoApe are rocking along with their social media strategy, it’s important for them to demonstrate this and give their users a single place where they can find out everything to do with Go Trax.
To this end we’ve built an aggregated feed of RSS from their blog, Twitter, Youtube and Flickr. When a user clicks any of the media it appears nicely on the page within a “lightbox”, also keeping the user on the page. When the Facebook fan page comes online that will be plugged in as well offering everything in one place.
This method of aggregating all of the Go Trax content into one place allows GoApe to use the same tools as their users to push out content and centralise this into a single point of entry. Some users will prefer Twitter to Facebook, some Flickr to Facebook photo’s. With this solution every potential customer is catered for.
Other elements of the site include a Facebook comment box allowing users to leave comments that get posted to the page and also to their Facebook profile, ensuring social propagation and community on the site itself.
Here’s what Emma from GoApe had to say about working with us:
We asked Simpleweb to create a website for us for a new product and it’s launch: Go Trax. We were delighted with the quick turnaround of the project and the value for money offered by the team.
Their proactive approach meant we were able to benefit from their knowledge of the latest technological and online developments.
They seamlessly integrated with our existing technical partners – including our email service provider and booking engine and I am confident that the site will continue to deliver positive results for us.
The team understand our brands well (are also fun to work with) and I look forward to working together on future projects.